Justin's opening: his path into real estate since 2010, the Thomas Brown partnership and how Ascend/Paradisa came together, the state of the Austin market, why trust is the number one currency with online leads, and the core values he hires and fires on.

Everyone in the room and on Zoom introduces themselves — background, years in the business, and why they joined. Skippable for future cohorts; useful only for this class.

Zak walks the four competencies of the business: lead generation, fulfillment, administration and leadership. Covers what the transaction coordinators absorb, the $500 per-transaction TC fee, and why agents should stay in their lane.

Why the Zillow relationship matters: 90% of online searches start on Zillow, Ascend is the 15th ranked team in the country and 6th in Texas, Zillow is moving away from pay-per-lead toward high-producing teams, and lead volume is tied directly to conversion ratio.

Q&A on the post-settlement showing rules: unrepresented buyer forms, short-form buyer rep, getting it signed at the door, and how showing approval works in practice.

What the TC team handles once a deal is under contract (deadlines, notifications to all parties) and how the ISA team works every online lead — new lead speed, older lead re-engagement, and what stays yours.

Fast tour of the tools: Follow Up Boss as the CRM of record, RealScout, Back At You Media for social, Zillow, and Bamboo for HR. Includes who to email for missing access.

Tour of the LPT training library — what lives under Agent Essentials, which courses are required versus optional, and where the tech and tool resources will be housed.

The longest working session: connecting email and calendar so TCs and ISAs can see contract mail and your availability, claiming your FUB phone number, adding and importing contacts, reading the lead page and activity feed, stages and tags, calling and texting from FUB, sending your vCard, and looping in lenders with @-notes.

How Roam works as the internal comms platform — channels per deal named by property address or buyer name, finding and direct-messaging teammates, email notifications, the Monday meeting rooms, and when to create a new group.

The Ascend mobile app rundown, plus the SignOtter workflow for ordering sign installs and lockboxes — what to enter, and how personal signs get handled through Racine.

The full RealScout vendor training (eWebinar): engagement loops, importing contacts, listing alerts and natural-language search, home value alerts, buyer demand data, contact enrichment, and archiving contacts to protect your nurture count.

Close-out: what happens Thursday — Mary hosts the morning session, the lunch-and-learn, and Zillow Home Loans in the afternoon.

Why this seller-lead program exists, who it's for, and the agenda for the session.

How LPT generates the leads: billboards, radio and TV, the HomeValue.com funnel, and the call to action.

What happens once a lead registers - the two routes, direct appointments vs. CRM claims, and volume expectations.

The call script end to end, rapport and fact-finding questions, and how to handle the common objections.

Homeward, local investors and other iBuyers - how the cash offer options compare and when to use each.

The preparation checklist and the step-by-step seller consultation process, from driving the neighborhood to asking for the listing.

The three-fold marketing strategy - online syndication, local canvassing and print, and social via Back At You.

Sealing the deal: the cash-offer path and the market-listing path, and handing off to the TC team.